Westfield rebranding: Our people in action behind the scenes
Behind the scenes: focus on Shopping Center Experience, Concept Studio and Shopping Centre Management
In 2019, we launched the world-famous Westfield brand across Continental Europe. It was the first time a rebranding campaign of such a wide-scale had been undertaken in our industry.
In these videos, we will take you through an in-depth look at the amazing work our various teams did to bring the Westfield brand to life. You’ll follow our teams who oversaw the processes from ensuring the brand logo deployment process within 10 shopping centres in Continental Europe, to rebranding staff costumes, building the signs and the new logo, ensuring brand consistency in the designs in preparation for the launch, launching the new brand campaign “Come Together”, and finally to the launch event with major celebrities like John Legend, Rita Ora, Kendji Girac and Hyphen Hyphen. It was indeed an ambitious large-scale project which involved input and collaboration from many teams within the Group.
We are proud of our teams who banded together to work on this massive project demonstrating Teamwork, Excellence, Passion, Boldness and a great sense of Ownership!.
Watch Alexis Veron, Director of PMPS France & Europe and Shopping Center Experience Europe as he takes us on a quick trip behind the scenes showing the new brand logo deployment process within 10 shopping centres in Continental Europe.
Ensuring brand consistency in the design processes across the region was a key element for our rebranding’s success. Mathieu Tisserand, our Deputy Director of Concept Studio Continental Europe takes us on a short journey behind the scenes ensuring brand consistency in the designs in preparation for the launch.
Watch Sofia Rundström and Emilia Zaluska, respectively Shopping Centre Managers of Westfield Mall of Scandinavia and Westfield Arkadia, as they take us on a quick journey behind the scenes working with their teams in getting the many internal and external parties involved in preparation for the launch.
Together, our people put their all into this project, always showing determination and upholding our Group’s standards for excellence. Thank you to every member of our team for the ambition, passion and talent that have helped bring our brand to new heights!
